Period
Last 30 days
→
Overview Command Center
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Reportable
—
auto-accepted + reviewed
Active Brands
—
unique brands in period
Est. Spend
—
—
Cost/Positive
—
KM per + placement
Scans Run
—
completed
Command Center
What changed in the selected period
Analyzing market changes…
Action Queue
Operational status
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Intelligence
Advertisers, brands, campaignsUnderstand who is active and what they are promoting.
Market
Categories & publishersAnalyze sector/category movement and publisher value.
Reporting
Build client reportsCreate PDF-ready summaries, article lists and screenshot appendices.
System
Check healthConfirm screenshots, scans and quality queues before export.
Top Brands
30d
Estimated Value by Brand
30d
30d · KM
Sentiment split
30d
Last scan
View all articles
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Daily Article Volume
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30 days
By Sector
30d
Activity Heatmap
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D
W
M
▾
0high
Scan Log
Ops Home
Status · action inbox · nightly digest · article ledger
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Client Feedback
Mistakes reported by clients — review and apply corrections
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Alerts
Market signals, new advertisers and sentiment changes
—New advertisers
—New brands
—Negative sentiment
—High value
—Press releases
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System Alerts
Data quality, scraper health and operational signals
Filter:
Critical
—
Warnings
—
New Advertisers
—
Negative
—
High Value
—
Alert Feed
Generated from reportable placements, quality queues and market changes
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Client Packs
Bundle saved views, watch items, notes and reporting shortcuts by client
Create client pack
Saved locally in this browser
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Help Center
Quick start, workflows, FAQ and troubleshooting
NativeRadar quick start
From raw monitoring to client-ready reporting
Use Command for daily workflow, Intelligence for analysis, Reports for output, and System for internal control.
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Action Board
Track follow-ups, report tasks and operational actions
Add action
Saved locally in this browser
Filter:
—Open
—High priority
—Overdue
—Done
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Notes Center
Personal analyst notes for follow-ups, client observations and internal reminders
Add note
Saved locally in this browser
Filter:
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Saved Views
Reusable shortcuts to important dashboard views
Create saved view
Saved locally in this browser
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Watchlist
Track priority advertisers, brands, categories, publishers or keywords
Add watch item — saved locally in this browser
—Watch items
—Total placements
—Estimated value
—Active items
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Playbooks
Guided workflows for daily monitoring, client reporting and analysis
Morning Quality Check
Run this before trusting reports or sending any client output.
0 / 4 steps0%
Prepare Client Report
Build a report-ready story from clean, reportable placements.
0 / 5 steps0%
Category & Market Read
Understand where market activity is concentrated across sectors and categories.
0 / 5 steps0%
Advertiser Benchmark
Compare visibility, value, sentiment and publisher mix between advertisers.
0 / 5 steps0%
Campaign / Copy Tracking
Follow repeated messages, campaign names and publisher spread.
0 / 5 steps0%
Pivot Analysis
Build custom cross-tabulations for any combination of dimensions.
0 / 5 steps0%
Sentiment Review
Monitor how brands are framed in PR placements across the market.
0 / 5 steps0%
Dictionary & Taxonomy Repair
Use when reportable articles have wrong or missing category data.
0 / 5 steps0%
Period Compare ?
Compare current activity against the previous comparable period
Analyze:
How to read this: Current period is compared with the immediately previous period of the same length. Growth can mean more placements, higher estimated value, or wider publisher/category visibility.
Current Placements
—
vs previous period
Current Value
—
vs previous period
Positive Sentiment
—
vs previous period
Growth Leaders
Entities gaining visibility
Declines / Watchouts
Entities losing visibility
Detailed Comparison
Current period vs previous period by selected dimension
| Name | Current | Previous | Change | Current value | Value change | Sentiment |
|---|
Benchmark
Compare advertisers, categories or publishers side by side
Compare:
Selection A
—
Select first item
Selection B
—
Select second item
Metric Comparison
Article volume, estimated value, sentiment, publisher diversity and category concentration
Select two items to compare
Overlap / Difference
Where the selected items appear and how their mixes differ
Select two items
Recommendation
Auto-generated analyst note
Select two items
Data Quality Center
Exception queues for analyst action
Needs attention
—
Warnings
—
Missing taxonomy
—
Dictionary gaps
—
Screenshots
—
Rescrape
—
Needs attention
Articles requiring direct analyst action
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Articles
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| Preview | Article | Advertiser / Brand | Taxonomy | Campaign | Issue / Action | Cost | Date |
|---|
360 Hub ?
Grouped 360-profile workspace: advertiser, brand, campaign, category and publisher
360 Profiles: use these pages for deep dives into one entity. Click linked rows inside each profile to move between advertiser, brand, campaign, category and publisher views.
Entity intelligence
Choose what you want to understand
The 360 Profiles section is the deep-dive layer for complete, reportable views of one advertiser, brand, campaign, category or publisher.
◌
Advertiser 360
Who is active, what brands/campaigns they promote, where they appear and how much value they generate.
◕
Brand 360
Brand-level visibility, advertiser link, category identity, campaigns, publishers and proof coverage.
◉
Campaign 360
Campaign/copy performance, flight pattern, advertiser/brand link, publisher spread and proof coverage.
◓
Category 360
Specific category movement: advertisers, brands, publishers, estimated value and category interpretation.
◐
Publisher 360
Publisher contribution: advertiser mix, category mix, value, sentiment and screenshot/proof coverage.
Top profile candidates
Most active entities in selected period
Advertisers
Brands
Categories
Publishers
Advertiser 360 ?
Single-advertiser profile: brands, campaigns, categories, publishers, value and proof
Loading advertiser profile…
Advertisers
Advertiser-level PR/native intelligence
Filter:
Active Advertisers
—
in selected period
Estimated Value
—
—
Avg Sentiment
—
across reportable placements
Advertiser Leaderboard
Click Open to inspect related articles
| Advertiser | Top brands | Top category | Articles | Est. value | Sentiment | Top publisher |
|---|
Brand 360 ?
Single-brand profile: advertiser link, campaigns, category footprint, publishers, value and proof
Loading brand profile…
Brand Intelligence
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Filter:
Category 360 ?
Single-category market view: advertisers, brands, publishers, value, sentiment and proof
Loading category profile…
Categories
Sector, subcategory and category-level intelligence
View:
Active Categories
—
selected level
Estimated Value
—
—
Active Advertisers
—
across selected category view
Category Leaderboard
Taxonomy view for market and competitor reporting
| Category | Top advertisers | Top brands | Articles | Est. value | Sentiment | Top publisher |
|---|
Campaign 360 ?
Single-campaign/copy profile: advertiser, brand, publisher spread, category, flight and proof
Loading campaign profile…
Campaigns
Campaign / copy-name intelligence
Filter:
Active Campaigns
—
copy names in period
Estimated Value
—
—
Publishers Used
—
across selected campaigns
Campaign Leaderboard
Campaign names, repeated messages and PR/native storylines
| Campaign / Copy | Advertiser / Brand | Category | Articles | Publishers | Est. value | Sentiment | Flight |
|---|
Executive Summary Pro ?
Client-ready market intelligence brief
Generating executive summary…
Snapshot Center
One-screen market cards for meetings, email and client updates
Type
Generating snapshot…
Briefing Center
Generate client-ready emails, internal updates and meeting briefs
Brief setup
Choose format and audience
Brief type
Audience / client name
Focus
Tone
Include sections
Brief preview
Ready to paste into email, Slack or a report
Generating briefing…
Insights Library
Reusable analyst observations generated from current data
—Total insights
—Opportunities
—Risks / Warnings
Generating insights…
Methodology
Definitions, calculations and reporting rules used by NativeRadar
Scope
What NativeRadar measures
NativeRadar tracks PR/native placements from monitored publishers and classifies them into advertiser, brand, campaign/copy name, publisher, sentiment and taxonomy dimensions.
Client-facing reports should use reportable placements only: auto-accepted and manually reviewed records with a resolved advertiser.
Taxonomy
Sector / Subcategory / Category
Sector is the broad market area. Subcategory is the middle layer. Category is the specific product/service classification used for reporting.
Example: Beverages → Coffee → Espresso Coffee. Reports should avoid calling the broad sector a “category”.
Value
Estimated PR value
Estimated value is calculated from the configured publisher cost per article. It is not spend booked in media buying systems; it is a comparable PR/native value estimate.
KM is the base value. EUR is calculated using the dashboard conversion rate.
Sentiment
Sentiment and message quality
Sentiment summarizes article tone as positive, neutral or negative. Cost per positive placement is estimated value divided by positive reportable placements.
Negative placements should be reviewed before client reporting because they may represent message risk or crisis context.
Objects
Advertiser / Brand / Campaign
Advertiser is the commercial/legal entity. Brand is the promoted brand. Campaign or copy name is the repeated message/storyline.
Advertiser reports answer “who is active”; brand/campaign reports answer “what is being promoted”.
Quality
Clean vs reportable with readiness note
Reportable records can still carry warnings when confidence, taxonomy or supporting evidence is weaker. These are valid for analyst review but should be checked before final client output.
Clean records are high-confidence or manually reviewed. Warning records are useful but require attention.
Internal
Data Quality queues
Data Quality groups operational issues such as missing taxonomy, missing screenshots, dictionary gaps and records needing analyst attention.
This section is internal and hidden in Client mode.
Internal
Dictionary and mappings
The dictionary controls advertiser and brand normalization. Suspicious or missing mappings should be corrected before relying on category or advertiser reporting.
This section is internal and hidden in Client mode.
Metric Glossary
Common terms used across the dashboard
| Metric | Meaning | Where used |
|---|---|---|
| Reportable placements | Auto-accepted or manually reviewed records with resolved advertiser. | Executive Summary, Reports, Export |
| Estimated value | Publisher cost-per-article estimate summed across selected placements. | Overview, Advertisers, Categories, Publishers |
| Cost / positive | Estimated value divided by positive sentiment placements. | Overview, Executive Summary |
| Publisher share | Share of placements generated by a publisher in selected scope. | Publishers, Overview |
| Top category | Most active specific category, not the broad sector. | Categories, Advertisers, Reports |
| Data readiness | Clean/reportable state, warnings, missing taxonomy and screenshots. | Executive Summary, System Health |
Report Templates
Reusable report packages for common client and internal needs
Loading templates…
Create custom template
Saved locally in this browser
Template name
Report type
Date range
Purpose / notes
Report Builder ?
Build client-ready PR/native reports from reportable placement data
Report Builder: output uses reportable placements only. Use Proof Appendix when the client needs clickable source links and proof-of-publication screenshots.
Report setup
Choose audience, scope and sections
Report KPIs ?
Calculated from current scope
—
Placements ?
—
Est. value ?
—
Advertisers ?
—
Publishers ?
—
Positive ?
—
Readiness
Preview ?
Client-ready draft generated from reportable placement data
Preparing report preview…
Flight Calendar
PR placement activity — Gantt-style media flight view
Filter:
Advertiser Flight View
Positive
Neutral
Negative
Active campaigns
30 days
| Copy Name | Advertiser | Publishers | # | Spend | Sentiment |
|---|
Campaign bursts detected
Share of Voice ?
Which brands dominate the PR landscape
Share of Voice: placement share within the selected scope. It is based on reportable PR/native placements, not paid-media spend.
Filter:
Article SOV
Spend SOV (est. KM)
Detailed breakdown
30 days
| Brand | Sector | Articles | SOV % | Est. Spend (KM) | Spend SOV % | Avg Sentiment |
|---|
Spend Analysis
Estimated PR investment based on site rate cards
Estimated value: calculated from configured publisher article values. It is a comparable PR/native value estimate, not booked media spend.
Filter:
Estimated Value by Brand
| Brand | Path / Sector | Articles | Total KM | Total EUR | Avg/article |
|---|
By site
| Site | Articles | Rate (KM) | Total KM | Total EUR |
|---|
* Estimates based on rate cards. 1 EUR = 1.95583 KM.
Sentiment Report
Brand tone and messaging analysis
Filter:
By brand
30 days
| Brand | Positive | Neutral | Negative | Avg Score | Dominant Tone | Articles |
|---|
Most positive placements
Most negative placements
Trend Report
PR activity patterns, brand timelines, category trends
Filter:
Week-over-week comparison
last 4 weeks
Content type mix
Tone distribution
Publisher activity trend
Brand activity timeline
| Brand | First seen | Last seen | Active days | Total articles | Avg sentiment | Trend |
|---|
Stories
PR campaign clusters detected across publishers
—Story clusters
—Multi-publisher
—Press releases
Loading stories…
Pivot Report
Drag dimensions to build custom cross-tabulations — Excel-style
Build your pivot
drag dimensions to rows / columns
Available
Rows
Columns
Tips
Drag any dimension into Rows or Columns.
Combine for multi-level breakdown.
Click column header to sort.
Use filters below to narrow data.
Save configs with 💾 Save.
Combine for multi-level breakdown.
Click column header to sort.
Use filters below to narrow data.
Save configs with 💾 Save.
FILTER
SAVED
Configure pivot above
30 days
Export Center
Client-ready and analyst-ready data exports
Scope:
Rows in Scope
—
current filter
Estimated Value
—
—
Export Quality
—
clean/reportable readiness
▦
Articles CSV
Article-level export with advertiser, brand, taxonomy, sentiment, value, publisher and URL.
Download CSV
◉
Advertisers CSV
Advertiser leaderboard with brands, articles, value, categories, sentiment and publishers.
Download CSV
◒
Categories CSV
Sector, subcategory and category intelligence with advertisers, brands and value.
Download CSV
◍
Publishers CSV
Publisher performance with article count, value, advertisers, screenshot coverage and sentiment.
Download CSV
◆
Quality Queue CSV
Needs attention, warnings, missing taxonomy, screenshots and recommended action.
Download CSV
{}
Full JSON
Structured data export for BI tools, Google Sheets, Power BI or custom analysis.
Download JSON
↗ Share as signed link
Generate a private static report link. No login required. No live data. Valid for a limited time.
Export Preview
First rows from current export scope
Loading export preview…
Publisher 360 ?
Single-publisher profile: advertiser mix, category mix, value, sentiment and proof coverage
Loading publisher profile…
Publisher Performance
Publisher-level value, quality and category performance
Filter:
Active Publishers
—
with reportable placements
Estimated Value
—
—
Top Publisher Share
—
share of reportable placements
Publisher Leaderboard
Activity, value, sentiment, advertiser diversity and content quality
| Publisher | Score | Articles | Advertisers / Brands | Top category | Est. value | Sentiment | Quality |
|---|
Publisher score is a local NativeRadar index combining activity, advertiser diversity, positive sentiment and screenshot quality.
Dictionary Center
Advertiser mappings, aliases and category quality control
Filter:
Mappings
—
loaded rows
Confirmed / Corrected
—
quality-approved mappings
Needs Review
—
suspicious or missing category
Advertiser Mapping Dictionary
Use this as the control surface for advertiser → category relationships
| Advertiser | Brand | Category | Sector | Flag | Confidence | Notes |
|---|
Release Notes
Dashboard product history, newest features and operational notes
Current version
NativeRadar Dashboard v7.0
Productized PR/native intelligence workspace with reporting, monitoring, benchmarking and system control surfaces.
Ready for internal pilot
Command
Workflow layer
- Overview Command Center
- Playbooks
- Watchlist
- Saved Views
- Client/Internal mode
Intelligence
Analysis layer
- Advertiser, Brand, Campaign, Category and Publisher pages
- Clean article drilldowns
- Benchmark comparisons
- Insights Library
Reports
Output layer
- Executive Summary Pro
- Report Builder with screenshots appendix
- Briefing Center
- Report Templates
- Export Center
- Methodology page
System
Control layer
- Dictionary Center
- System Health
- Data Quality queues
- Alerts
- Sites and Scan Logs
Milestone Timeline
Major dashboard improvements in this build series
v4.xClean report-style article views for advertiser, category, campaign, publisher and brand drilldowns.
v5.0–5.2Report Builder, PDF/print fixes and screenshot appendix.
v5.3–5.9Alerts, Benchmark, Command Center, Dictionary Center, System Health and Export Center.
v6.0–6.4Executive Summary Pro, navigation polish, client/internal mode, playbooks and methodology.
v6.5–6.9Watchlist, Saved Views, Insights Library, Briefing Center and Report Templates.
v7.0Release Notes added as product governance / onboarding surface.
Recommended next product work
Future improvements outside the current HTML-only scope
| Priority | Improvement | Why it matters |
|---|---|---|
| High | Persistent server-side saved views/watchlists/templates | Current personal settings are stored in browser localStorage. |
| High | Real export to XLSX/PPTX | CSV/PDF-ready HTML works, but client workflow will benefit from office files. |
| Medium | User roles | Client/Internal mode is UI-level; role-based permission would harden it. |
| Medium | Email scheduling | Briefing Center can generate copy, but does not send scheduled digests. |
| Medium | Chart upgrades | More interactive visuals would improve executive reporting. |
System Health ?
Scraper, screenshot and classification operations
Scan Success
—
completed runs
Proof Coverage
—
reportable placements
Classification Health
—
auto/reviewed vs attention
Operational Resilience
Latest scheduled run snapshot, preflight outcome, stale sites, month-to-date Gemini cost
Loading operational status…
Operational Queues
What requires system or analyst action
Recent Scan Runs
Latest scraper executions
Site Health
Coverage and screenshot quality by publisher
| Publisher | Articles | Reportable | Screenshots | Attention | Last seen | Status |
|---|
Monitored Sites
Active scrape targets
| Site | Country | Freq/day | Promo URL | Rate/article | Last Scan | Status |
|---|
Ad-hoc Ingest
Manually queue a PR URL when the scraper missed it. If the scraper listener is running, items process within ~10 seconds; otherwise at the next scheduled scan.
⚙ Local trigger setup (optional — for instant HTTP processing)
You don't need this. The scraper's listener also polls the queue every 10 seconds, so any URL you queue here gets processed within seconds even without the HTTP token. Set it up only if your browser allows cross-origin localhost calls (some do, many don't due to Chrome's Private Network Access enforcement).
Setup steps (one-time, on the scraper machine):
- Generate a token:
node -e "console.log(require('crypto').randomBytes(32).toString('hex'))" - Set env var:
set NR_TRIGGER_TOKEN=<the token> - Run:
node index.js --listen - Paste the same token below ↓
Recent Queue (last 50)
| Status | URL | Requested | Processed | Article | Error | Notes |
|---|---|---|---|---|---|---|
| Loading… | ||||||
Users
Team access and API key management
| User | Role | Access Token | Status | Actions | |
|---|---|---|---|---|---|
| Loading… | |||||
💡 The manual flow above creates a user instantly without email confirmation.
Alternatively, you can invite via email through Supabase Dashboard →
Authentication → Users → Invite user, then set their role here once they confirm.
Scan Logs
Full audit trail of scraper runs